Zomato Rebrands as 'Eternal': A Strategic Shift Beyond Food Delivery

In a significant move, Zomato, the Indian food delivery giant, has rebranded itself as 'Eternal,' signaling a strategic expansion beyond its traditional food delivery services.

Zomato is Now 'Eternal' – Reinventing Quick-Commerce, Live Events & More!

Spotlight On The News: On February 6, 2025, Zomato announced its rebranding to 'Eternal,' accompanied by a new logo. This change reflects the company's evolution from a food delivery platform to a multifaceted business encompassing quick-commerce, live events, and kitchen supplies. Founder Deepinder Goyal emphasized that the acquisition of Blinkit, a quick-commerce platform, has significantly contributed to the company's growth, leading to increased investor interest in this sector.

Expansion into Quick-Commerce and Live Events

The rebranding aligns with Zomato's strategic initiatives, including the acquisition of Blinkit in mid-2022, which has outpaced the original food delivery service in growth. Additionally, Zomato's entry into live events through its 'District' platform and the provision of kitchen supplies via 'Hyperpure' demonstrate its commitment to diversifying its business model.

Stock Market Implications

Following the rebranding, Zomato has officially changed its corporate name to Eternal Ltd, with the stock ticker also updated to reflect the new identity. This move underscores the company's broader business scope beyond its flagship food delivery service.

Looking Ahead

The rebranding to 'Eternal' marks a pivotal moment in Zomato's journey, highlighting its strategic shift towards a diversified business model. As the company continues to expand its services and market presence, stakeholders will be keenly observing how this new identity influences its growth trajectory and competitive positioning in the evolving Indian market.

Conclusion: A Bold New Era for Zomato

Zomato’s transformation into Eternal marks a significant milestone in its evolution from a food delivery giant to a tech-driven business expanding into quick commerce, live events, and kitchen supplies. Under the leadership of Deepinder Goyal, the company is redefining its role in the digital commerce industry, aiming for long-term growth and diversification. As Eternal Ltd. continues to innovate, its success in the competitive food tech and quick commerce sector will be closely watched.